Joyson Electronics -Preh Project_Overseas Operations_International Business_中企华
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Joyson Electronics -Preh Project

Issue Time:2015-03-25 Source:CEA Author:CEA

     

Early 2012, CEA was entrusted to undertake the assets appraisal business in regards to Liaoyuan Joyson Electronics’ major asset reorganization. The company on the center of reorganization is an old, well-known European automotive electronics supplier - Germany Preh GmbH - whose assets are spread in six countries on three continents. It is mainly engaged in research and production of driver control & vehicle sensor systems and controller and assembly systems for the automobile companies, its clients include the world’s most famous mainstream car manufacturers, and its representative products includes the Audi MMI system and BMW IDRIVE system. The target is headquartered in Germany; in addition, it globally has six production branches and sales bases located in Portugal, Romania, the United States and Mexico, and 2 management and investment companies in Germany.


CEA elaborately established a project team which has extensive experiences and strong competencies. The team conducted investigations to the Preh’s German headquarters, as well as Preh’s subsidiaries in Portugal, Romania, the United States, Mexico and China, and evaluated relevant procedures. It carefully analyzed the characteristics of the underlying assets and business characteristics of the target company, assessed technical difficulties, policy differences, and language and cultural differences. Through due diligence and upholding good faith and rigorous, professional and collaborative work style, the team had successful completed the asset evaluation project with high quality. The formal evaluation report was issued in May 2012, and was unconditionally approved by the Mergers and Acquisitions Committee for Listed Companies of China Securities Regulatory Commission.


The success of this project is known as the first major reorganization case in the domestic capital market of China in which, through issuance of shares, overseas assets were injected into domestic listed company and was approved by the regulators. After announcement of the project, it has attracted much attention from capital markets, and the “benchmark and successful demonstration effect” has also boosted confidence of other listed companies of China to go overseas for M & A. The good organization of CEA and its report quality, as well as its efficient service process and professionalism have gained the ’customer’s acclamation, and won for it the full confidence of clients and cooperation opportunities in the future.







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